The 2-day Marketing carnival MARKFEST 2016 at IMS Ghaziabad University Courses Campus was inaugurated by a panel of creative and enthusiastic experts in the field of marketing: Subhankar Ghose, Chief People Officer at Zoom Insurance Brokers Pvt.Ltd., Aastha Sawhney Manager-Digital Marketing and Content manager at Naukri.com who is a proud BBA Alumnus, Dr. Sapna Rakesh Director-IMSUC, Dr. Pooja Rastogi Dean-IMSUC and Dr. Geeti Sharma Chairperson-BBA. There was an enthusiastic participation of students from various leading B-schools of Delhi-NCR. The students discussed on the importance of creativity, learning and relearning marketing for todays digitalized marketing environment. The event saw an inflow of huge talent that participated in various activities related to Branding, product launch, Designing Advertisements and Brand war to name a few. The students enjoyed themselves in the IMS Pavilion: RJ Corner, Fun gaming zone and food court to the fullest. The best talents were motivated and acknowledged with trophies, cash prizes and medals.